Tourism EXPO Japan 2026 runs from Wednesday September 24 to Saturday September 27 at Tokyo Big Sight in Odaiba. The event is Asia’s largest travel and tourism trade show, drawing national tourism boards, airlines, hotels, and travel technology companies from more than 200 countries.
Public Days: Saturday and Sunday
The trade-focused days are Wednesday to Friday, reserved for industry professionals. Saturday September 26 and Sunday September 27 are open to the general public, making this the access window for travellers curious about world destinations or looking for deals.
Public visitors can explore country pavilions, try local foods and drinks from around the world, attend live demonstrations, and collect information directly from tourism offices. Entrance on public days is paid; tickets are available at the door.
Getting to Tokyo Big Sight
Tokyo Big Sight (officially Tokyo International Exhibition Center) sits in the Odaiba area on Tokyo Bay. From central Tokyo, the most direct route is the Yurikamome automated train from Shimbashi Station, which takes approximately 25 minutes and stops at Tokyo Big Sight Station. Rinkai Line trains from Osaki also serve the venue.
The area is generally uncrowded outside major event days, but expect higher-than-normal footfall during EXPO weekend. We recommend arriving early on both public days - pavilions for popular destinations such as Japan itself, France, and Southeast Asian countries typically draw the largest queues.
Japan Tourism at a Glance
Tourism EXPO Japan reflects Japan’s continued status as one of Asia’s most sought-after destinations. International arrivals to Japan in 2025 surpassed 35 million for the first time, driven by a weaker yen, expanded direct flight routes, and sustained interest in Japanese culture, food, and nature.
For visitors already in or planning a trip to Japan, the EXPO offers a useful way to plan future travel elsewhere while in Tokyo. See our guide to best tours in Tokyo for activity ideas during your stay, or browse best tours in Japan for options across the country. For bookable tours and experiences in Tokyo directly, browse GetYourGuide tours in Tokyo.
Practical Notes
- Dates: September 24–27, 2026
- Venue: Tokyo Big Sight, 3-11-1 Ariake, Koto-ku, Tokyo
- Public days: Saturday September 26 and Sunday September 27
- Access: Yurikamome Line to Tokyo Big Sight Station; Rinkai Line to Kokusai-Tenjijo Station
- Tickets: Available at the venue; check the official Tourism EXPO Japan website for updated pricing
The event typically runs from 10:00 to 18:00 on public days, with the final day closing slightly earlier. Food halls at the venue and nearby Diver City Plaza provide dining options.